We Help YOU to do it GREAT
I guess that our official brand message is already well known to all of you Knowledge Warriors. As you might imagine, this message is not a simple advertisement (actually is not an advertisement ) made by some creative folks from a marketing company. This in fact is the result of sophisticated analytical review of our company profile which identifies it's personality, it's strengths, but most importantly what has to be done to align our approach to our customers.
Well I don't know if the brand message had the same effect on you, but when I heard it, it really impressed me. I knew I had previously heard it in a context related with our everyday work but I wasn't sure where. Once back to my room I started to think about it again..."Help you to do it great ... that sounds to me like give a good service ... Yes, that it is the word I was looking for :SERVICE! A company with SERVICE CULTURE" I thought. Rapidly I started to search through the books I recently read and I found it! The name of the book is Service Oriented Enterprises (Setrag Khoshafian - Auerbach Publications) and the related paragraph is the following:
"Serving is praised as a virtue, yet it seems much more difficult to realize it in practice. Inspiration and goose bumps well up when stories are told of unselfish sacrifice and service for noble causes:in social service, in politics, in religion and - why not - even in the military. However, there is a flip side. Our culture sometimes places the wrong emphasis when it rewards greed, aggrandized egos, and cut-throat approaches in climbing the corporate ladder. In a flattered world, we cannot afford to reward selfish ambitions. The service culture sees the success of the customer, shareholder, employee, and partner as essential requirement to fulfillment. It is service oriented. In a service oriented enterprise, greed is not good. Success is a side effect, not the focus. Success is not just about finances; it is about how well others are served and elevated. A service oriented culture means our main function and purpose is found in serving others: helping them achieve their potential"
It might seem like a coincidence but honestly I don't think so. This to me is the demostration that we are on the right path; the gratefull feelling that I am working for a company with a vision and that this vision is in line with the vanguard in our field.
Well I don't know if the brand message had the same effect on you, but when I heard it, it really impressed me. I knew I had previously heard it in a context related with our everyday work but I wasn't sure where. Once back to my room I started to think about it again..."Help you to do it great ... that sounds to me like give a good service ... Yes, that it is the word I was looking for :SERVICE! A company with SERVICE CULTURE" I thought. Rapidly I started to search through the books I recently read and I found it! The name of the book is Service Oriented Enterprises (Setrag Khoshafian - Auerbach Publications) and the related paragraph is the following:
"Serving is praised as a virtue, yet it seems much more difficult to realize it in practice. Inspiration and goose bumps well up when stories are told of unselfish sacrifice and service for noble causes:in social service, in politics, in religion and - why not - even in the military. However, there is a flip side. Our culture sometimes places the wrong emphasis when it rewards greed, aggrandized egos, and cut-throat approaches in climbing the corporate ladder. In a flattered world, we cannot afford to reward selfish ambitions. The service culture sees the success of the customer, shareholder, employee, and partner as essential requirement to fulfillment. It is service oriented. In a service oriented enterprise, greed is not good. Success is a side effect, not the focus. Success is not just about finances; it is about how well others are served and elevated. A service oriented culture means our main function and purpose is found in serving others: helping them achieve their potential"
It might seem like a coincidence but honestly I don't think so. This to me is the demostration that we are on the right path; the gratefull feelling that I am working for a company with a vision and that this vision is in line with the vanguard in our field.
posted by Raffaele Bello @ 8:10 PM
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